OUR SERVICES

MARKETING

Marketing is ever-changing, and your business and marketing strategy should reflect this common knowledge while setting a baseline of expectations and measurement of success. Marketing is more than a cookie-cutter, one-size-fits-all approach.
DR and Associates is highly experienced in not only creating successful marketing strategies but also managing marketing campaigns including long-term strategy plans and special projects. Our marketing strategies provide the blueprint and outline for success with your business and highlight areas of opportunity for a competitive advantage.

• Marketing Strategy
• Marketing Action Plan
• Marketing Consulting
• Omni-Channel Strategy
• Digital Marketing
  • Data Analytics
  • Channel Strategy
  • Social Media Management
  • E-Mail/SMS Marketing
  • App Development
  • Website Development

BRANDING

Your brand is more than a logo: it is how consumers feel when they see your brand and identify it as belonging to your business. In a highly competitive world, brands must find a way to stand out among the competition.

When you work with us, we take the guesswork out of who your brand should target for success and provide the blueprint to create and build a memorable brand that consumers love and support. Our team takes pride in creating a memorable and visually appealing brand for your overall success while reflecting your goals, mission, and values through a positive brand identity.

• Brand Asset Design and Development
  • Digital and Traditional Assets
  • Package Design and Development
  • Promotional and Retail Merchandise
  • Stationary, Letterheads, Business Cards, and more
• Brand Guidelines
• Brand Identity Development
  • Logo and Asset Development
  • Brand Tagline Development
• Brand Product Development
• Brand Positioning
  • Competitive Analysis
  • Market Analysis
  • SWOT Analysis
  • ZAG Strategy
• Brand Redesign
• Brand Strategy
• Website Design and Development 

BUSINESS CONSULTING

Often, business owners and leaders miss out on opportunities for improvement because of their lack of outside consulting that can identify areas of concern and areas of opportunity. Our team of trusted experts help business owners and leaders ensure their business is successful for long-term growth and scalability. 

We are experienced and ready to help by sharing knowledge and expertise while turning challenges into opportunities. Some of our services and areas of expertise include process development, management consulting, special project consulting, employee retention, business development, diversity initiatives, and more. We pride ourselves on assisting in various areas of business for overall success to empower you to make a difference.

 

• Diversity, Equity & Inclusion Initiatives
• Management Consulting & Training
• HR Training & Consulting
• Employee Retention
• Team Building
• Business Operations
• Employee Engagement & Outreach
• Customer Service Training & Policies
• Leadership Development

DIVERSITY MARKETING

The world's population is becoming more and more diverse; however, many brands and businesses are slow to realize that without diversity marketing their business will continue to decline and lose out on potential profit. It is a known fact that more diverse companies are more successful: the same is true for your marketing initiatives.

DR & Associates is one of the best in the industry when it comes to diversity and multicultural marketing campaigns and special projects. Our team of experts helps your brand to connect with segmented groups that have certain needs and wants including social, community, economic, and environmental impact. 

• Traditional & Digital Marketing Campaigns
• Diversity & Multi-cultural Outreach Projects
• Community Engagement & Community Outreach
• Focus & Research Groups
• Multilingual Marketing Campaigns
• Diversity in Media
• Specialty Surveys
• Consumer Targeting for Diversity
• LGTBQIA+ Marketing and Communications
• Health Disparities Marketing
• Social Justice Campaigns
• Environmental Impact & Sustainability

EVENT SERVICES

From grand opening celebrations to corporate holiday events, our team takes pride in providing event experiences and results that reflect our clients' goals and expectations. With over three decades of experience working with high-profile events and attendees, our experienced team knows how to produce successful brand event marketing and event production with excellence. 

Our team of dedicated event producers, creative directors, event staff, talent wranglers, and creative visionaries offer our clients unparalleled expertise. Our team provides not only a great final product but understands the needs of clients while being discreet, and reliable, and taking away the planning headaches to allow our clients to focus on other tasks and enjoy the final event production.

• Event Production
  • Album, Television, & Movie Releases
  • Award Ceremonies 
  • Bespoke Events
  • Charity Fundraisers
  • Musical Events
  • Political Fundraisers & Events
  • VIP Dinner Parties & Celebrations
• Corporate Events
  • Brand, Product Launches, & Grand Openings
  • Conferences, Leadership Building, and Retreats
  • Holiday Celebrations
• Experiential Marketing
  • Consumer Experience Events
  • Retail Events 
  • Sampling Events
  • Tradeshow Booth Design, Exhibits & Staffing
  • Wine & Spirits Activations and Event Marketing
• VIP Planning & Coordination for Funeral and Memorial Services

COMMUNICATION & PUBLIC RELATIONS

From internal communication management to crisis communications, our team knows how to say "IT'S HANDLED," and make sure your company stays in control of the narrative with the public and media. DR & Associates specializes in the creation of thoughtful key messaging to grow your brand reach, awareness, and consideration.
From assisting public figures and organizations in crises to helping business owners and leaders tell their stories through journalism, our team has the experience to make sure your message is received loud and clear. As a business, your messaging should be a clear reflection of your brand and our firm ensures to align a communication and PR strategy to meet your needs.

• Business Profiles
• Corporate Communication Strategy
• Event Press and Management
  • Pre-Event Press Coverage and Outreach
  • Event Press Coverage and Management
  • Post-Event Press Coverage
  • Red Carpet Media Management
  • Press Credentialing
  • Guest List Management
• Media Audits
• Media Training and Consulting
• Media Strategy Planning
• Media Relations
  • Media Outreach
  • Media Kit Creation
  • Media Management
• Press Material Development
  • Biography Creation
  • Press Release Creation
  • Press Release Distribution
  • Product Fact Sheets
  • Talking Point Development

HEALTHCARE MARKETING

From private practice start-ups to assisting with branding and community outreach, DR & Associates is a trusted resource as an Agency of Record and as a trusted consultant to various healthcare organizations. We help organizations including research institutions, physicians, organizations, and more to help increase value and footprint in the healthcare space. 

We are experienced in providing both traditional and digital marketing solutions to hospitals, medical facilities, research institutions, dentists, surgeons, psychologists, counselors, non-profit organizations, community health organizations, and more. From strategy to branding, our firm has the experience to help service those in the healthcare and medical space with excellence.

• Traditional & Digital Marketing
• Private Practice Start-Ups
• Diversity, Equity & Inclusion Initiatives
• Healthcare Disparity Initiatives
• Community Outreach and Engagement
• Branding & Brand Development
• Media Relations & Management
• Minority Healthcare Relations
• At-Risk Populations
• Aging Individuals
• Government and Military Health Consulting

RECRUITMENT MARKETING

We are the only agency that has our level of specialized experience with specialty recruitment marketing for brands and organizations, especially in specialized recruitment such as military, law enforcement, information technology, and medical recruitment. The recruitment process is broken, and we are here to help you fix it by providing a trusted resource in a highly competitive space.

Our team has the experience to help you reach your goal with quality leads and candidates. Allow our team of experts to help you take control of hiring early so that you are not scrambling or continuously wasting money with agencies that can't truly help you reach your goals in attracting, hiring, and retaining top talent.

• Digital and Traditional Marketing
• Candidate Attraction
• Employment Branding
• Recruitment Advertising
• Recruitment Messaging
• Recruitment Process Optimization
• Talent Acquisition Strategy

CREATIVE SERVICES

Our experienced team helps tell your story and position your brand through creative design. We challenge our clients to THINK OUTSIDE OF THE BOX and to give consumers a fresh perspective. We make sure your creativity is the icing on the cake to your marketing foundation elements.

From stock product photography to commercial videography for your business, we take your idea from storyboard to the final product that helps you win the hearts of consumers. With our dedicated creative services, our team makes sure your brand is polished and has the finishing touches to stand out in a competitive and global business world.

• Creative Direction
• Photography & Videography
• Product Photography
• Commercial Videos
• Social Media Content Development
• Digital Advertisement Videos
• Animation (Video & Graphics)
• Video Editing
• Storyboards